Conversations Shaping
Modern B2B Growth
Go deep with operators, founders, and experts building the future of B2B in MENA and beyond. Real conversations, not surface-level soundbites.
What this show
is really about
Each episode is a sit-down with seasoned entrepreneurs and commercial leaders who not only designed and implemented the strategies that drove extraordinary business growth across MENA — but also navigated formidable challenges and emerged with hard-won insights.
The aim is to democratise practical wisdom and cultivate a lean-growth mindset — empowering ambitious commercial professionals to chart their own paths to success.
Fresh from the Feed
Behind the Scenes of How Companies Grow at Different Sizes
A candid conversation on how growth strategy, leadership, and execution differ at every stage of a company's size — from early-stage to enterprise.
Behind the Scenes of Software Company Growth in the Kingdom
A deep dive into how a software company navigates growth inside the Saudi market — from GTM strategy to scaling operations in the Kingdom.
Real Insights from Real Operators
We cut through the noise to bring you strategic insights and tactical lessons from those actually doing the work.
Deep Conversations
We go beyond surface-level tactics to explore the strategic thinking behind successful B2B growth.
Practitioner-Led
Every guest is an operator—people who've built companies, led teams, and driven real revenue.
MENA-Focused
Spotlight on the challenges and opportunities unique to building B2B companies in the MENA region.
All Episodes
Every conversation is built around one goal: helping you grow smarter.
Behind the Scenes of How Companies Grow at Different Sizes
Alaa El-Din El-Far · Senior Executive Affairs Director @ Al Rajhi Takaful
A candid conversation on how growth strategy, leadership, and execution differ at every stage of a company's size — from early-stage to enterprise.
Behind the Scenes of Software Company Growth in the Kingdom
Eng. Abdullah Al-Dosari · Founder & MD @ T2
A deep dive into how a software company navigates growth inside the Saudi market — from GTM strategy to scaling operations in the Kingdom.
Behind the Scenes of the Growth of Syarah and OpenSooq
Eng. Salah Al-Sharif · Founder & CEO @ Syarah
Eng. Salah shares the behind-the-scenes story of scaling two of the region's most recognised platforms — Syarah and OpenSooq — and what it really takes to grow in MENA.
Topics We Cover
Every episode is anchored in the themes that matter most to modern B2B teams.
Strategic Positioning
Demand Generation
Sales Excellence
Customer Success
Revenue Operations
Team Building
Product-Market Fit
Scaling Growth
Notable Guests
We sit down with founders, executives, and operators who are building and scaling B2B companies across MENA.
Abdullah M. Al-Dosari
Founder & MD
T2
Salah Sharef
Founder & CEO
Syarah
Alaauldin M. Al-Far
Senior Executive Affairs Director
Al Rajhi Takaful
Yasser Elzanouny
Founder & CEO
Soft Land
Ahmed Rakha
CEO & Founder
Kayanak
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